The Effect of Perceived Person-Organization Fit on Organizational Attractiveness: Mediating Role of Employer Branding and Use of Social Media
Social Media Marketing and Consumer Behavior: 36eMKT 2020
The organizational attractiveness is crucial in attracting talent amidst the talent crunch in Indonesia. A frequently cited recommendation of organizational attractiveness is to use perceived person-organization fit to attract talent to work within the organization. Given its importance, the impact of perceived person-organization fit on…