Impact of Corporate Social Responsibility on Customer Satisfaction in Retail Enterprises in the Baltic Countries
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Domestic consumption is one of the cornerstones of any national economy. Particularly in the retail trade, the corporate social responsibility is a guarantee for the company's sustainable development and its competitiveness. To identify the impact factors of the corporate social responsibility, the authors have set…