Latest Communications of International Proceedings articles

21
Jul
2022

Effect of the Perceived Value of Social Media Brand Content on Customer Satisfaction, E-Wom, Brand Loyalty and Repurchase Intention: A Study of The Energy Drink Sector

Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
In Peru, consumption of energy drinks has been increasing over the years, first in the modern channel and then in the traditional channel. With the development of the digital channel and social networks as a means of communication, the creation of valuable content by brands…
21
Jul
2022

The Diversification Processes in Ensuring Sustainable Development of the Agrarian Sector of the Agro-Industrial Complex (AIC): Problems and Prospects of Transformation under the Current Conditions

Sustainable Agricultural Development and Economic Implications in Diverse Regions: 39AGRI 2022
The paper addresses the issues of the diversification approach application to ensuring the sustainable development of the agrarian sector of the Agro-Industrial Complex (here and after: the Agro-Industrial Complex- AIC). The relevance of the topic is conditioned by the growing interest in the resource potential…
21
Jul
2022

Preferences For Retail Forms of Consumer Shopping

Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Retail is becoming an inseparable part of modern society. In many countries, retail is one of the largest contributors to gross domestic product, its contribution has increased compared to the past and it is still rising sharply. Retail is the driving force of the economy,…
21
Jul
2022

Sustainability Communications of Fashion Brands on social media: Central Themes and Consumer Responses

Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
This study aims to identify central themes of sustainable messages of fashion brands posted on social media and investigate consumer responses. A quantitative content analysis of 458 posts on Instagram accounts of 16 global fashion brands was conducted. Seven and nine themes were identified in…
21
Jul
2022

Internationalization of Polish IT Small and Medium Enterprises

Exploring Contemporary Economic and Financial Issues: A Multifaceted Analysis: 39ECO 2022
A review of the literature indicates a variety of theoretical models of the internationalization process and its conditions, as well as empirical studies. However, the analysis shows that there is a few researches concerning the strategy of internationalization of SMEs in Poland and the evaluation…
21
Jul
2022

Analysis of Differences in the Assessment of Selected Dimensions of Social Well-being in Terms of Different Levels of Management

Research Perspectives on Management, Innovation, and Sustainability in Organizations: 39MGT 2022
The aim of this paper is to determine whether there are statistically significant differences in the assessment of selected dimensions of social well-being in terms of different levels of management. The research, which was attended by 110 respondents - business managers, was carried out using…
21
Jul
2022

Development of Project Management Competencies among Members of the Roma Community

Research Perspectives on Management, Innovation, and Sustainability in Organizations: 39MGT 2022
The Roma community is the largest transnational minority in Europe, yet its people are still often socially and racially discriminated against. Recently, this issue was recognized by the European Union and many of its member countries. In Slovenia, the community is defined as having particular…
21
Jul
2022

Logistic Determinants of Financial Losses During Poultry Transport

Sustainable Agricultural Development and Economic Implications in Diverse Regions: 39AGRI 2022
Bird welfare during processing of boiler chicken is one of the most significant factors having impact on the food production and the quality of the acquired final product. During transportation of animals to slaughterhouses the birds are exposed to unfavourable environmental conditions such as atmospheric…
20
Jul
2022

Measuring The Performance of Humanitarian Supply Chains and Problems of Their Application in Practice

Challenges and Strategies in Defense, Crisis Management, and Leadership in Military: 40MIL 2022
This study examines the development of logistics performance measurement in the Czech Red Cross supply chain to address the increasing variability and frequency of disasters. Practical knowledge of Czech Red Cross logistics managers was used for the study. Based on this, performance indicators were developed…
20
Jul
2022

Towards A More Gender Balanced Job World: Exploring the Perspectives of Recruiters and Job Applicants About the Attractiveness of Occupations for Male and Female Professionals

Exploring Contemporary Economic and Financial Issues: A Multifaceted Analysis: 39ECO 2022
Many occupations are still marked by an unbalanced presence of one of the genders. In the minds of both recruiters and applicants, the association of a given gender to some professions is still very common, therefore limiting the attractiveness upfront for many applicants. According to…

Archives