Latest Communications of International Proceedings articles

Electronic commerce has become a necessary tool for companies to cover new segments, in addition to creating new organizations dedicated only to this type of commerce, reducing costs and generating a higher profit margin. Marketplaces are web showcases that exhibit different products from different areas.…

You are your own doctor “is the central theme of non-prescription drugs. As the pandemic broke down havoc all over the world, people started taking care of themselves with health and medication becoming the topmost priority for the world. Taking non-prescription drugs over a long…

Sustainable development continues to become a critical concept for human development and the facilitation of responsibility towards ecosystems while advocating for proper utilization of natural resources and protection of nature. Sustainability and responsibility are essential for social, environmental, and economic development as they create a…

The article aims to present the possibilities and scope of the use of online tools in the communication of transport companies with employees working as drivers. Such activities fit into the concept of marketing 4.0, according to which in the era of digital marketing shaped…

The purpose of the present study is to analyze consumers’ loyalty to the brand and the broadcast owner in live broadcast e-commerce and to determine whether the brand in live broadcast e-commerce has enough influence to analyze whether live broadcast sales bring long-term value or…

The Covid-19 pandemic and Revolution Industry 4.0 have dramatically contributed to the transformation of the purchasing landscape from conventional to online activities. This may have negative impacts such as an increase of online scammer and fraud. Indirectly it shows that the empowerment level of Malaysian…

In Peru, consumption of energy drinks has been increasing over the years, first in the modern channel and then in the traditional channel. With the development of the digital channel and social networks as a means of communication, the creation of valuable content by brands…

The paper addresses the issues of the diversification approach application to ensuring the sustainable development of the agrarian sector of the Agro-Industrial Complex (here and after: the Agro-Industrial Complex- AIC). The relevance of the topic is conditioned by the growing interest in the resource potential…

Retail is becoming an inseparable part of modern society. In many countries, retail is one of the largest contributors to gross domestic product, its contribution has increased compared to the past and it is still rising sharply. Retail is the driving force of the economy,…

This study aims to identify central themes of sustainable messages of fashion brands posted on social media and investigate consumer responses. A quantitative content analysis of 458 posts on Instagram accounts of 16 global fashion brands was conducted. Seven and nine themes were identified in…