Latest articles

13
Jul
2008

Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: The Influence of Expertise and Involvement

Communications of the IBIMA
Because of the abundant information available on the Internet, adolescents can gain product knowledge with little effort. Nowadays, Internet serves as a new channel besides family members for adolescents to seek information. This study examines the associations of intention to consult online word-of-mouth to purchase…
12
Jul
2008

Semantic Integration of Knowledge Management Systems

Communications of the IBIMA
Ontologies are essential for a semantic integration of knowledge components which can be seen as superior pieces of intellectual capital. Knowledge structures connect individual or group knowledge elements from organizational knowledge bases that have been developed independently. This can aid search and navigation for the…
11
Jul
2008

Modelling User Trust and Mobile Payment Adoption: A Conceptual Framework

Communications of the IBIMA
The proliferation of new technologies and the changing dynamics of industry competition have spurred growth in innovative production, marketing and consumption. The need for convenience has also fuelled enormous interest in the use of mobile payment innovations, which in turn creates security challenges for users.…
10
Jul
2008

Intellectual Capital of Enterprises in Thailand: Measurement Model by Baysean Network Algorithm

Communications of the IBIMA
Intellectual Capital (IC) is one type of capital which is known as an intangible asset of an organization. Therefore, IC is claimed to be a valuable asset in the organization. However, the study of IC was not widely conducted in Thailand. IC includes human capital,…
09
Jul
2008

A Challenge Based Evaluation of Service Information Systems

Communications of the IBIMA
Beside industrial product and solution business industrial services become increasingly important. The solution business for industrial plants poses challenges, which require the use of appropriate service information systems (SIS). In order to support the user actively during service execution the SIS developer needs to know…
08
Jul
2008

An Empirical Study of Learning Object Acceptance in Multimedia Learning Environment

Communications of the IBIMA
The purpose of this study was to develop Learning Object Acceptance Model (LOAM) to examine the underlying factors and causal relationships that determine learners’ behavioral intention to use multimedia learning objects in higher education. This study called for the 342 respondents to progress through two…
07
Jul
2008

Measuring the Optimal Transmission Power of GSM Cellular Network: A Case Study

Communications of the IBIMA
Mobility management is a leading factor in personal communications services networks. Thus, it is important to verify that the mobile unit receives all services whenever moving from one place to another. This paper deals with the study and analysis of the optimal transmission power at…
06
Jul
2008

Mathematical Modeling of the Organization Performances by Improving a System Diagnostic

Communications of the IBIMA
Lately, the deep transformations taking place into the structure of human society determines the conceptual reconsideration of the way of approaching the organization management, through increasing the performance level. If so far, we focussed especially on the material  side of the organization, neglecting the human relations and…
05
Jul
2008

An Empirical Study of Knowledge Management Processes in Small and Medium Enterprises

Communications of the IBIMA
The competitiveness of small and medium enterprises depends on the quality of knowledge they apply to their business processes. Knowledge management processes are part of the organization business processes. These processes are essential or the precondition for effective knowledge management. Knowledge management processes comprised of knowledge acquisition,…
04
Jul
2008

Overcoming Human Barrier as a Measure towards Improved Knowledge Management

Communications of the IBIMA
Knowledge management involves delivering of information to a person or a set of people, which necessitates two or more people communicating directly face to face, indirectly or in a virtual environment. Human barrier in this paper refers to sexual harassment behaviors that are unwanted and…