Latest articles

30
Dec
2019

The Impact of Customer Relationship Management on Customer Loyalty via the Mediating Role of Customer Satisfaction: An Empirical Study on Private Kuwaiti Fitness Gyms

IBIMA Business Review
The existing research paper was built based on an existing literature from previous researchers and articles and done in a different context (i.e. industry and country). Further, this research contributes to enabling others to understand more between customer relationship management, customer satisfaction and customer loyalty…
18
Dec
2019

Classroom Evolution: The Swing Towards Blended and Flipped Learning

Journal of e-Learning and Higher Education
The predominant focus of eLearning information systems remains distance delivery and the blending of this distance education within the classroom. Comparatively, little work has been (or is being) undertaken to advance the use of technologies (eLearning) within the ‘classroom only’ situation as eLearning is not…
16
Dec
2019

Augmented Reality and Mobile Technologies in Building Management Systems: A Case Study

Journal of Mobile Technologies, Knowledge and Society
Through the application augmented reality, there is an increasing number of buildings that are projected to become increasingly smarter to increase the operational efficiency of those buildings without significantly impacting the costs. This work examined the application of augmented reality in building management systems using…
21
Nov
2019

Absorptive Capacity and the Impact of Foreign Direct Investment on Economic Growth in Nigeria

Journal of Economics Studies and Research
In order to achieve a sustainable rate of economic growth, Nigeria like other developing countries needs to adopt and implement new technologies available in developed countries. Foreign direct investment can perform the role of bridging this gap because it facilitates technological diffusion. However, the effect…
19
Nov
2019

Local Governments, Traditional Councils and Public Relations Practices in Ogun State, Nigeria: An Awareness Study

Journal of EU Research in Business
Activities of local governments and traditional councils have the greatest impact on millions of ordinary Nigerians. Normally, public relations should be a tool for communicating these actions to create public awareness. However, there are questions whether public relations tools are being applied successfully to create…
07
Nov
2019

Measurement of Professional Value Orientation of Military Professionals

Journal of Organizational Management Studies
The aim of the manuscript is to inform about the background, methodology, course, and results of research into the professional value orientation of Czech military professionals - students of the University of Defense (hereinafter UoD) military study programs - future career officers. The described research,…
06
Nov
2019

Skills Gap and Upskilling: Isolating and Reducing the Gap in MENA e-Businesses

Journal of Human Resources Management Research
The twenty-first century brought with it technological advancements, increasing business demands, and massive economic crises that have forced many professions to be reinvented over and over again. Employers all around the world are demanding greater levels of skills from their employees, and this trend appears…
04
Nov
2019

The Impact of Facebook on Jordanian Consumers’ Decision Process in the Hotel Selection

IBIMA Business Review
This study aims to explore the impact of Facebook on consumers’ decision process in the hotel selection. The research population is customers who use social media; as a sample of 610 was chosen randomly from Jordanian customers in the hotel industry. The study used quantitative…
31
Oct
2019

Decision Support Process for Selection of An Optimal Enterprise Architecture Framework For E-Government Implementation

Journal of e-Government Studies and Best Practices
The paper discusses the findings of the case study of applying multiple-criteria decision-making (MCDM) method to select attributes of the Enterprise Architecture (EA) frameworks for an e-Government implementation in a developing country. The paper follows on earlier work by the same authors, which focussed on…
25
Oct
2019

Development of the Tourist Services at European level based on the Public Food Indicators

Communications of the IBIMA
The food represents an important and enjoyable segment of our lives. By the way of organization, the activity of public feeding acquires a special importance in transforming the way of life of the people, offering multiple possibilities of use of the free time. The food…