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This study investigated the effect of advertising on consumer purchase decision using MTN as an example. The specific objectives of the study were to: (i) Establish the relationship between advert exposure and customers’ patronage of MTN services; (ii) Find out whether exposure to MTN advert…

It is widely believed that entrepreneurship is an engine of nowadays economic and that entrepreneurial activities should be supported as much as they can be. As one of their support way have been recognized business incubation models. Business incubators are considered as a valuable source…

In this paper, we present a hybrid cloud architecture which combines public cloud, private cloud computing and cryptography to minimize the bank’s operational costs, maximizing the flexibility, scalability, availability and reliability of the services provided by the bank and guarantees the privacy, confidentiality and safety…

It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studies were conducted in the Middle East…

The present paper intends to achieve a comparison regarding work-life balance of high-skilled employees in five services sectors in Romania: advertising-marketing, IT&C, financial-banking, research & development, higher education. The research methodology is specific to a qualitative research, consisting of in-depth face-to-face interviews with high-skilled employees…

The study investigated the association of the degree of malnutrition to anthropometric and biochemical measures, malnutrition inflammation score (MIS) and dietary intake of subjects undergoing hemodialysis (HD). 72 non diabetic HD subjects from 3 major hospitals in Mysore city participated in the study. Health habits,…

Embolization of cholesterol material from atherosclerotic plaques lining the walls of major arteries causes different types of cholesterol embolization syndromes (CES), depending on the organs being involved. CES is most frequently found after cardiovascular procedures and less common after carotid surgery. We describe a case…

Optical emission spectroscopy measurements are performed to obtain the electron temperature and electron number density of argon plasma in 2.45 GHz microwave discharge for different filling pressures (0.4 - 0.7 mbar). Emission spectrum ranging from (380-710 nm) is recorded in axial and radial directions by…

Nowadays many small and medium companies are interested in entering into foreign markets to establish a brand presence, sell their products and beat the competitors. Before making such a marketing decision, marketing experts can be guided by the traditional analysis of reports but also by…

Several epidemiological studies have demonstrated the relationship between the existence of fibroids and the occurrence of infertility; indeed fibroids have been reported in 25-30% of infertile women and are responsible for them alone to 2 to 3% of infertility cases when no other cause was…