Latest articles

The objective of this research consists in exploring the factors influencing the regret experience. To answer this objective, two techniques of data collection were used: the in-depth interviews and the focus groups. The results of this research that allowed deduction of the factors involved in order to…

Global warming and other environmental issues such as energy and resource constraint are becoming the world's major concerns and need to be solved. Information Technology (IT) is perceived as an enabler to resolve those problems and bring greater efficiency. This concept is known as Green…

Many organizations today have adopted business intelligence (BI) as a catalyst to meet specific business needs and to improve organizational effectiveness. Although BI has become more robust and pervasive, some organizations are still unable to maximize the return on their BI investments.One contributing reason is…

A comprehensive halal food guideline known as Malaysia Standard Halal Food Guidelines (MS 1500: 2009) was launched in 2004. This standard is a new concept in marketing as well as a quality benchmark for producers. The objective of the study is to analyse the gap…

The article is an attempt to analyze the concept of employer branding and apply the concept to selected companies in United Arab Emirates (UAE).  The concept of employer branding is drawn upon pre-existing theories, models, and practices across fields of marketing, human resource management and…

This study was aimed at establishing the validity of the measures and metrics for automobile green supply chain performance measurement. The study involved statistical tests using 16 measures and 72 corresponding metrics. These statistical tests include exploratory factor analysis to investigate the construct validity of…

User satisfaction is an important predictor of online consumer behavior and the success of a web-based system. If customers are satisfied with the services received through the online system, it is likely they will keep using the system. To examine factors affecting user satisfaction with…

The objectives of this study are to explore Sarawak post-secondary students’ behavior in the college choice decision and to establish the rank of importance of the influencing factors in students’ college choice decision. A total of 512 post-secondary students in Sarawak are surveyed using questionnaires. …

The objective of this study is to predict the business failure by using the combination of Genetic Algorithm (GA) and Adaptive Neuro Fuzzy Inference System (ANFIS). According to the forecasting procedure, 21 financial ratios are employed to use as the fundamental business failure signal for…

User satisfaction is an important predictor of online consumer behavior and the success of a web-based system. If customers are satisfied with the services received through the online system, it is likely they will keep using the system. To examine factors affecting user satisfaction with…