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An equal access to the higher education in terms of gender has been successfully promoted in Malaysia. An increasing number of women succeeded in having secured places and graduating from local private and public universities in this country. This shows that more and more women…

Marketing environment has changed due to the advent of the internet, the subsequent globalization and the hence ensuing greater competition. These environmental dynamics cause serious challenges for marketers. First, a strong marketing orientation is more important than ever to promote products and services successfully. It…

Despite the increasing number of retail banks providing mobile banking services, the adoption rate among consumers is still very low. One of the critical issues identified by researchers is the aspect of trust. In a mobile banking environment, three categories of trustees are equally important…

The concept of loyalty has received much consideration from both academics and practitioners in various industries and is a predominant research topic in the banking industry. Identifying the factors that affect customers’ decision to take out a loan from a particular bank has become an…

The demographic transition is a process which involves the movement from high birth and death rates to low values and from high population growth rates to a relatively stable dynamic of population. If in the countries of Western Europe this pattern can be seen easily,…

Enterprises face mounting challenges in three generic sustainability domains that form the basis of the so-called triple bottom line: economic sustainability, societal sustainability, and environmental sustainability. In most instances, it is the primacy of economic sustainability that is emphasized since an enterprise that is not…

Nowadays, companies that are unaware of knowledge management (KM) and its concepts are considered illiterate in business context. In order to thrive in this turbulent market, a company must be familiar with all concepts pertaining to its intellectual assets, i.e. KM, KM strategy, KM processes,…

Effective interactions depend largely on personality traits, which is a consistent and long-lasting tendency in behavior. In psychology, five major trait factors (Big Five personality traits) have been generally used to assess personality of people. The study highlights the practicality of importance-performance analysis as a…

Content is the most prominent aspect of the medium for communication. The trends of the content nowadays, especially in Malaysia, have shown the lack of local content in, for example, television, radio, films, the Internet and, in more recent years, mobile phones. In order to…

The subject of the present paper represents the result of a research that uses artificial intelligence, through the artificial neural networks, in order to simulate the Romanian Economic Sentiment Indicator (ESI-mentioned by The Economist and provided by the European Commission — Economic and Financial Affairs…