Will You Still Trust Me Tomorrow? Lessons Learnt in Maintaining Trust for SME, B2C E-commerce
Journal of Internet and e-business Studies
The introduction of e-commerce holds substantial potential for marketing and selling products and services online while also introducing a plethora of risks and concerns for consumers. In the context of business-to-consumer (B2C) electronic commerce (e-commerce), the consumer compares not only product and pricing alternatives, but…