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The aim of this research was to understand the strategic uses of e-business systems and technologies by classifying companies and particularly small and medium businesses according to demographics as well as e-business behavior variables. The study was based on data from a large quantitative survey of…

Social networks are websites which allow users to communicate, share knowledge about similar interests, discuss favorite topics, review and rate products/services, etc. Even though social network marketing is still in its infancy, it holds a potential success for businesses if it is carefully integrated in…

At the heart of software requirements elicitation lies the communication between customer and developer. There are several valuable components of communication such as medium, sender, receiver, and messages, which relates to the input and output from both parties. Most of these messages are delivered through…

The research presented in this paper concerns the development of a methodology for monitoring and continuous performance improvement. The proposed approach is derived from the classical Deming cycle adapted to a real industrial environment. The approach consists of four phases: Monitor, Analysis, Action and Review…

This study attempts to test the applicability of relationship marketing concepts within the self-financed tertiary education (SFTE) industry. Building on the well-established relationship marketing concepts, a conceptual model is proposed in this study to investigate the casual relationship between relationship commitment and student loyalty, and…

According to the literature that exists on the contents of the Knowledge Based-Economy (KBE), concept approaches you through different themes distinguished as: knowledge and information, cooperation and coordination of public and private actors and KBE, human resources and KBE, Technology Information and Communication in the…

This paper is a part of a research in Teaching Economics with the use of Technologies in Post — Secondary level. The aim of this paper is to challenge the hypothesis: “the use of computers and the internet in the teaching of economic modules does not…

Majority of products and services in today’s technologically advanced and global world is developed in form of projects. ICT (information and communication technology) research and practice confirm that success of those projects depends on three equivocally relevant areas: technology, management process and people. The last,…

This article demonstrates that the need for personal interaction has no moderating effect on the relationship between e-quality and e-satisfaction, either in the relationship between e-satisfaction and commitment. The results reveal that a high or low need for personal interaction does not modify these relationships…

The introduction of e-commerce holds substantial potential for marketing and selling products and services online while also introducing a plethora of risks and concerns for consumers. In the context of business-to-consumer (B2C) electronic commerce (e-commerce), the consumer compares not only product and pricing alternatives, but…