Latest articles

23
Apr
2008

Mobile Telephony: New Marketing Object in a Globalized Economy

Communications of the IBIMA
Traditional models of adoption of technologies do not work well for the ICTs (Information and Communication Technologies). Applying these models in the real world, have proven to be quite a burden for specialists in marketing. The cultural argument is also found out not to be…
22
Apr
2008

Innovation and New Service Development in Select Private Life Insurance Companies in India

Communications of the IBIMA
Global life insurance industry is facing major changes and the leading insurers are innovating their services in order to compete. Shifting consumer needs, changing regulatory requirements and the service competition are driving insurers to shift from the traditional ways of doing business to new channels,…
21
Apr
2008

Mobile Data Services Usage – a Methodological Research Approach

Communications of the IBIMA
This paper classifies the existing research methods that are used to study mobile services and applications wishing to put things into an order. The paper examines these methods and proposes a combined methodological technique. This technique has been used as a research tool in a…
20
Apr
2008

E-health Data Privacy: How Far It Is Protected?

Communications of the IBIMA
The ICT advancement in the e-health industry paved the way for diagnosis, analysis and treatment conveniently good for the consumers and the relevant industry players. Consequently, consumer concern over the health information, its collection, use and storage has been on the increase seeking ways to…
19
Apr
2008

Managing the E-Government Adoption Process in Kenya’s Local Authorities

Communications of the IBIMA
Technologies of E-Government have increasingly become one of the alternatives to enable governance at the local levels. The situation is especially poignant in developing countries where there are increasing calls to improve governance to achieve a better life for their citizens. This study sought to…
18
Apr
2008

Mobile Enterprise Resource Planning: New Technology Horizons

Communications of the IBIMA
Mobile ERP is not per se something new or even special. It is an issue growing to become more and more important and enabling mobility due to the technological revolution and more so due to the mobile users. Mobility is about how businesses can provide…
17
Apr
2008

Marketing Mix Drivers of Clients Satisfaction in Technology-enabled Service: Study of Nigerian GSM Subscribers

Communications of the IBIMA
Rapid diffusion of mobile telephone services is accompanied with low satisfaction and high switching behavior many markets. Despite the popularity of technology diffusion studies in marketing literature, limited research concentrate on the impact of marketing mix variables vis-à-vis clients’ satisfaction. Much fewer studies were conducted…
16
Apr
2008

MB-C: Check-in Mobile Application using Barcodes

Communications of the IBIMA
This project involves the design and development of a mobile application, called Mobile Bar-Code (MB-C) that uses the bar-code concept in the process of check-in to the provider’s venue or facility. The MB-C integrates both web and wireless technologies. It provides a wireless service, over…
15
Apr
2008

Managing Knowledge Management Through Strategic Management Perspectives

Communications of the IBIMA
Nowadays Knowledge Management (KM) is the key factor for the organizational success and survival. In the competitive business environments, managing knowledge involve strategic management processes. The processes consist of formulation stages, implementation stages, and controlling stages. With a systematic strategic management approach, organizations are able…
14
Apr
2008

Sustainable Competitive Advantage through Information Technology Competence: Resource-Based View on Small and Medium Enterprises

Communications of the IBIMA
Information and communication technology (ICT) has been the main focused of Malaysian government to strengthen the small and medium enterprises (SMEs) in the country. However, scholars in resource-based view acknowledge that sustainable competitive advantage can only be achieved through building a co-specialised ICT competence between…