Latest articles

12
Apr
2008

Use of New Knowledge and Knowledge Management to Gain Competitive Advantage

Communications of the IBIMA
New knowledge may perhaps be the only remaining and one of the most critical sources of competitive advantage available to an organization in the 21st century. This is true; more so, as previously available traditional resources may no longer offer any significant competitive advantage. To…
11
Apr
2008

The Impact of Knowledge Process about Customer on the Success of Customer Knowledge Acquisition

Communications of the IBIMA
The fast growing demands of customers that face organizations are concerned with the acquisition of new customers. In this approach Knowledge has become a key source for organizations to improve the competitive advantage. Therefore, Knowledge Management (KM) is viewed as one of the most interesting…
10
Apr
2008

An Assessment on Service Quality in Malaysia Insurance Industry

Communications of the IBIMA
The purpose of this paper is to evaluate customers’ general expectation and perception of insurers in terms of services offered at the insurance service counter (ISC). Other than that, this paper also examines the relationship between the demographic factors and SERVQUAL mean score. The study…
05
Apr
2008

An Empirical Study of Internet-Based ICT Adoption Among Malaysian SMEs

Communications of the IBIMA
Small and Medium Enterprises (SMEs) are key economic sector in Malaysia and the Malaysian government have over the past decades promoted development and growth initiatives such as ICT implementation to advance their overall economic agenda. This paper, therefore, examines the factors and adoption patterns of…