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Augmented Reality (AR) technology has the potential to bring about a paradigm shift in the construction and engineering industry as it unlocks untapped opportunities.  Despite its potential, AR technology remains underutilised, necessitating a strategic approach to explore its full capabilities and address the challenges surrounding…

In a business environment that is constantly evolving and changing, retailers operate in an environment full of challenging scenarios such as a global recession, political conflicts, and wars. In this sense, the retail sector is one of the most affected, but, at the same time,…

The study investigates the influence of the Information and Communication Technology (ICT) sector on economic growth rates in European Union countries over the period from 2009 to 2018. It explores the correlation between the ICT sector and Gross Domestic Product (GDP). A comprehensive review of…

The business dynamics of services evolve drastically, making it necessary for organizations to be willing to look for management models that add value to the company through social responsibility and sustainability and impact its related community. The preservation of the organizational image capitalizes on the…

The drive to be able to implement cutting edge information technologies as a competitive advantage has contributed to a frenzy in digital transformation initiatives across several industries including academia. Service offerings of digital transformations have become universal, examples being Blackboard LMS, Netflix, and Uber, especially…

Crowdfunding has emerged as a versatile funding mechanism, drawing support from diverse contributors. Sustainability has taken center stage, fostering projects that prioritize both environmental and social responsibility. The success of crowdfunding initiatives is intricately tied to the concept of social capital, where the cultivation of…

Parental influence is a powerful force shaping career choices of young individuals, especially in emerging fields with limited understanding. This influence is particularly crucial for careers in newly emerged industries like Information Technology (IT) and Information Systems (IS). In contexts where parental influence is traditionally…

This study investigates the implementation and perception of Corporate Social Responsibility (CSR) within the public relations (PR) industry in Poland, with a focus on PR agency employees. Using a survey distributed among 192 PR professionals, this research evaluates the role of CSR in enhancing corporate…

The Ukrainian higher education institutions (HEIs) are currently facing a prolonged multi-dimensional crisis. Still reeling from the aftermath of the pandemic and subsequent crises, HEIs are now plunged into even greater challenges due to the full-scale war. This study investigates student and teacher perspectives on…

Nowadays we are living in an uncertain time (pandemics, wars, inflation, shortages) and for companies, predicting the future of the business becomes more and more difficult. From this  point of view, we can resort to statistical forecasting methods that, based on on past data and…