Latest articles

20
Jun
2024

User Loyalty through Technological Means in the Financial Sector: A Systematic Review

IBIMA Business Review
Technology has been the best ally for the financial sector because it allows the development of new processes to build user loyalty. The objective of this systematic review was to determine what has been written in the scientific literature on user loyalty through technological means…
14
Jun
2024

SROI Implementation in Indonesia Case Study: PROPER’s Participants in 2022

Journal of Southeast Asian Research
Social return on investment (SROI) in 2021 was included as a new criterion in the Indonesian Ministry of Environment's Company Performance Assessment (PROPER) program. Based on systematic literature observations devoted to SROI practices in Indonesia, this research aims to review studies related to SROI, the…
13
Jun
2024

Augmented Reality Technology Framework for Engineering and Construction Projects: A Triangulation through a Qualitative Research Approach

Communications of the IBIMA
Augmented Reality (AR) technology has the potential to bring about a paradigm shift in the construction and engineering industry as it unlocks untapped opportunities.  Despite its potential, AR technology remains underutilised, necessitating a strategic approach to explore its full capabilities and address the challenges surrounding…
10
Jun
2024

Relationship Marketing and Customer Loyalty: A Quantitative Analysis in the Retail Sector

IBIMA Business Review
In a business environment that is constantly evolving and changing, retailers operate in an environment full of challenging scenarios such as a global recession, political conflicts, and wars. In this sense, the retail sector is one of the most affected, but, at the same time,…
07
Jun
2024

Evaluation of ICT Sector Contributions to Economic Growth

Journal of Eastern Europe Research in Business and Economics
The study investigates the influence of the Information and Communication Technology (ICT) sector on economic growth rates in European Union countries over the period from 2009 to 2018. It explores the correlation between the ICT sector and Gross Domestic Product (GDP). A comprehensive review of…
06
Jun
2024

Corporate Social Responsibility and Corporate Image in the Food Services Sector: A Quantitative Research Study in Cajamarca, Peru

IBIMA Business Review
The business dynamics of services evolve drastically, making it necessary for organizations to be willing to look for management models that add value to the company through social responsibility and sustainability and impact its related community. The preservation of the organizational image capitalizes on the…
05
Jun
2024

ITIL Service Configuration Management as a Driver of Enterprise Digital Transformation: A Quantitative Research Study

Communications of the IBIMA
The drive to be able to implement cutting edge information technologies as a competitive advantage has contributed to a frenzy in digital transformation initiatives across several industries including academia. Service offerings of digital transformations have become universal, examples being Blackboard LMS, Netflix, and Uber, especially…
04
Jun
2024

Crowdfunding, Social Capital and Sustainability – A Ten-Year Bibliometric Overview

IBIMA Business Review
Crowdfunding has emerged as a versatile funding mechanism, drawing support from diverse contributors. Sustainability has taken center stage, fostering projects that prioritize both environmental and social responsibility. The success of crowdfunding initiatives is intricately tied to the concept of social capital, where the cultivation of…
21
May
2024

Do Parents Push the Button? Parental Influence on IT Career Choices of Sri Lankan University Students

IBIMA Business Review
Parental influence is a powerful force shaping career choices of young individuals, especially in emerging fields with limited understanding. This influence is particularly crucial for careers in newly emerged industries like Information Technology (IT) and Information Systems (IS). In contexts where parental influence is traditionally…
20
May
2024

Embedding CSR into Public Relations: A Study from Polish PR Agencies

IBIMA Business Review
This study investigates the implementation and perception of Corporate Social Responsibility (CSR) within the public relations (PR) industry in Poland, with a focus on PR agency employees. Using a survey distributed among 192 PR professionals, this research evaluates the role of CSR in enhancing corporate…