Latest articles

11
Sep
2025

Journals Investigating Immigration Motivations among IT Graduates from Generation Y and Z: Qualitative and Quantitative Research in Morocco

IBIMA Business Review
This research examines the factors influencing the emigration intentions of Moroccan IT professionals through two complementary studies: a qualitative analysis of immigrants’ motivations based on Lee’s (1966) model and a quantitative survey of future graduates, guided by the Theory of Planned Behavior (Ajzen, 1991). Findings…
09
Sep
2025

Export Performance of Moroccan SMEs under a Paradoxical Prism

Journal of North African Research in Business
The concept of export performance has evolved from a predominantly economic approach to a more comprehensive perspective and, more recently, to a sustainability-oriented approach. The present study investigates how can exporting SMEs reach sustainable performance while reconciling goals that are competing and coexisting simultaneously. The…
19
Aug
2025

Assessing Employees’ Knowledge and Skills in Cybersecurity: Quantitative Research in Slovakia

IBIMA Business Review
The motive behind the study: The study aims to contribute to cybersecurity research by examining the views of managers of companies operating in Slovakia on the level of knowledge and skills of employees in cybersecurity. It focuses on identifying the most lacking and most valued…
01
Aug
2025

Social Media and the 2020 Presidential Election in Poland: Survey Research

Journal of Internet Social Networking and Virtual Communities
This study investigates the role of social media during the 2020 presidential election in Poland, held amidst the COVID-19 pandemic. The primary motivation behind the research was to explore the relationship between voters’ social media activity and their electoral preferences, as well as to identify…
31
Jul
2025

Do Boards of Directors Influence Earnings Management Practices? The Case of Moroccan Listed Firms

IBIMA Business Review
Although many countries have implemented corporate governance reforms, empirical assessments of their effectiveness remain scarce, particularly in emerging economies like Morocco. This study aims to bridge this gap by examining the impact of Morocco’s 2008 Corporate Governance Code on earnings management practices among firms listed…
29
Jul
2025

Designing Intelligent Analytical Systems for Financial Risk Management in SMEs: Evidence from Interviews with Polish Managers

Journal of Accounting and Auditing: Research & Practice
This study explores the financial safety challenges faced by small and medium-sized enterprises (SMEs) and investigates the information needs of their managers in mitigating financial risk. Based on structured interviews with 23 SME managers across various industries in Poland, the research identifies key internal and…
24
Jul
2025

Framing the City: How Turkish Netflix Dramas Use H istorical Locations for Urban Branding

Communications of the IBIMA
The convergence of digital platforms and television content has reshaped global media consumption, offering new opportunities for cultural communication and branding. This study examines how Turkish Netflix dramas utilize historical locations to contribute to city branding and public diplomacy. Departing from traditional narratives, contemporary Turkish…
21
Jul
2025

Design Science Methodology as a Framework for Artefact Creation and Risk-Informed Modelling

Journal of Eastern Europe Research in Business and Economics
In the face of complex contemporary challenges—ranging from global crises to rapid digital transformation—Design Science Methodology (DSM) offers a structured approach for developing innovative, research-based artefacts that address real-world problems. This paper explores DSM as a paradigm that merges technological design with human-centered considerations, emphasizing…
17
Jul
2025

Comparison of the Level of Consumer Ethnocentrism, Consumer Materialism and Impulsive Consumer Behavior in The Context of Selected Sociodemographic Characteristics

Journal of Marketing Research and Case Studies
The aim of this paper was to examine and compare the level of consumer ethnocentrism, materialism and impulsive consumer behaviour. Special attention was paid to differences between respondents according to gender and educational attainment. Types of purchasing behaviour from the perspective of customers in relation…
15
Jul
2025

Unlocking Academic Success through Student Satisfaction: The Role of Motivation, Confidence, and Psychological Capital

IBIMA Business Review
This study explores the critical role of student satisfaction in promoting academic success within higher education, emphasizing its relationship with motivation, academic confidence, and psychological capital. While prior research has addressed student satisfaction, few studies have analyzed its multidimensional influence alongside psychoeducational variables, particularly within…