Latest articles

06
Jul
2017

Corporate Social Responsibility (CSR) Business Practices and Stakeholders Considered Relevant for the Energy Sector: The Case of Romania

Communications of the IBIMA
The aim of this paper is to investigate corporate social responsibility (CSR) in companies in the energy sector and in the particular context of a European developing country. The results are based on quantitative and qualitative analysis and synthesis and they offer a view of…
05
Jul
2017

Motivation, a Key Variable within Brand Management

Journal of Marketing Research and Case Studies
Economical development buying behaviour has become harder to measure. Brand managers have to create marketing strategies adapted to each market segment so that their brands become more competitive, earning market shares and notoriety. Understanding consumer motivation is undoubtedly essential when increasing loyalty through advertising or…
04
Jul
2017

Sustainability through Innovations Of Enterprise Architecture (EA) in Public Sector’s Management: Issues & Challenges

Journal of Southeast Asian Research
Innovations through Enterprise Architecture (EA) require a transformation in public sector’s management. EA has been identified as one of the prime initiatives towards public sector transformation. EA implementation is highly recommended to execute efficient and effective public service delivery. However, building upon several public sector…
22
Jun
2017

SME Financing in Morocco: Issues and Alternatives

Journal of Innovation and Business Best Practice
Small and medium enterprises, which are the key element to the development of the economy of a country like Morocco, are involved in varied activities related to trade, agriculture, crafts, tourism… It is clear that they require funds to start their activity first and then…
21
Jun
2017

The Power of Psychological Ownership in the Longevity of Family Businesses

Journal of Innovation Management in Small and Medium Enterprises
Family members’ ownership stances in family businesses are critical in case of business longevity. Family members’ business involvement in legal ownership rights has been addressed by previous studies and findings are rigid. Yet, themes behind family members’ psychological ownership in the business are not adequately…
20
Jun
2017

The Proportion of Internal and External Financial Sources for Corporate Training in the Czech Republic

Journal of Human Resources Management Research
The aim of this paper is to analyze and determine to what degree companies in the Czech Republic deploy their own financial resources for corporate training purposes. The sample set consisted of more than 600 companies. The companies were divided into size categories according to…
19
Jun
2017

Incorporating Human-Centered Design at Merck: How One IT Organization Became More Entrepreneurial and Enhanced Its Role in the Process

IBIMA Business Review
For decades, IT leaders have sought to become more innovative and responsive to their respective organizations, and in the process strengthen their relationship with their end-user community by delivering systems on time and within budgets that also surpass end-user expectations. Adopting a more entrepreneurial mindset…
14
Jun
2017

Emerging Role of Ontology Based Repository in Business Management Research

Journal of Organizational Knowledge Management
Conceptual frameworks are developed on the basis of established theories and tested by quantitative business management research to explore behavioral and social constructs and their relationships.  These identified constructs in quantitative research have not been captured through knowledge management tools such as ontological representations defined in…
13
Jun
2017

The Evolution of Universities to Address Innovation Systems Performance

Journal of South African Business Research
The need for universities to evolve into active participants in innovation systems became eminent over recent decades. The evolution is evident in changes from development of human capital and knowledge creation to the inclusion of knowledge dissemination and transfer.  The changing roles of universities contribute…
12
Jun
2017

Challenges Faced By Brand Managers in the Luxury Industry: Attitudes and Motivations of Luxury Clothing Consumers

Journal of Marketing Research and Case Studies
The luxury fashion industry is going through a continuous development at an international level. The growth that was registered by the industry after the recession was determined by the urbanization degree, the internationalization of luxury brands, the decline of the wholesale market, the different consumption…