Latest Communications of International Proceedings articles

22
Dec
2021

Challenges Regarding Sustainable Development from Building Materials Perspective

Green Economy, Sustainability and Environmental Policy: 38ENV 2021
The current economic environment is characterized by fierce global competition and rapid changes in the market. Innovation, environmental issues and the limitations of natural resources have become increasingly important for society, and therefore more researchers adopt the topics from a sustainable development perspective. The construction industry is…
22
Dec
2021

Is It Government Duty to Ensure Cybersecurity for Citizens? Empirical Evidence from Poland

Digital Transformation and Technology Integration in Enterprise Management: 38ISM 2021
Cybersecurity is an important issue when dealing with e-services of public administration (also referred to as e-government or e-administration). If unskilled, unprepared, and unaware users operate sophisticated e-administration services, their vulnerability to potential cyber-attacks rises. The population of the e-administration end-users consists of individuals representing…
22
Dec
2021

Game Modding as an Informal Source of Brands in Virtual Worlds of Computer Games

Digital Marketing & Consumer Engagement: 38eMKT 2021
A Number of researches confirmed influence ON product placement in computer games on brand reception but still lacks knowledge about brand introduction by players through game modding. In June 2020, the author carried out an online survey amongst computer game players (N=1157). The survey was…
22
Dec
2021

Modern Risk Management Methods in Agricultural Companies

Organizational Development, Business Transformation, and Smart Management: 38MGT 2021
Considering the ongoing processes in domestic agriculture, its constant transformation should be noted. Under these conditions, an entrepreneur has to make a decision every second in his business activity. The most difficult problem is assessing the potential consequences of risks, i.e. amounts to cover unforeseen…
22
Dec
2021

The Impact of Social Media Marketing on Small Natural Cosmetic Brands

Digital Marketing & Consumer Engagement: 38eMKT 2021
This study focuses on analysing the effects of social media on small natural dermo-cosmetic brands. Moreover, the research takes into consideration the possible implications of social proof strategy when it comes to consumers’ purchasing patterns. In other words, this study aims to assess whether or…
22
Dec
2021

Modern Directions of Increasing Competitiveness in The International Market on The Example of Guangzhou Goldshine Tech Co., Limited

Economic Policy, Development & Public Finance: 38ECO 2021
In the context of the global economic crisis caused by the pandemic and as a result of this increased competition for each company, the task of maintaining and increasing its own competitiveness comes to the fore. The market situation largely depends on the state and…
22
Dec
2021

Optimal Strategies of Foreign Banks to Enter the Russian Market on The Example of Pingan Bank Co., Ltd.

Economic Policy, Development & Public Finance: 38ECO 2021
The international program is now very quickly covering its capabilities to introduce its banks, including in the Russian markets, and this can no longer be rebuffed. Because it is very convenient for users of their services, due to the fact that the range of services…
22
Dec
2021

Problems of Ensuring the Competitiveness of a Chinese Company in International Sales Markets

Economic Policy, Development & Public Finance: 38ECO 2021
The Chinese government has a great influence on the activities of national companies, regulating their activities. In the foreign and domestic markets, the PRC government provides preferential terms and provides all-round support to Chinese companies in their competition with Western corporations in gaining and maintaining…
22
Dec
2021

The Concept of Six Capitals in Integrated Reporting – Disclosure Quality Assessment: Evidence from Poland

Financial Management, CSR and Corporate Governance: 38FINACC 2021
Aim / Purpose – The purpose of the paper is to identify and evaluate the quality six capitals disclosures in integrated reports published by Polish companies. The article uses the results of literature studies on the subject, the results of previous research, and observations of…
22
Dec
2021

Green Funds – Controversy Financing Instruments

Green Economy, Sustainability and Environmental Policy: 38ENV 2021
The effects of global climate change are already being felt on all continents, both ecologically and economically. The need to reduce the pressure on nature, slow down climate change and move to a sustainable way of obtaining energy from renewable sources is now being discussed…