Innovative Marketing Technology in the Food and Beverage Industry in Malaysia
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Nowadays, Food and Beverage (F&B) sector are more focused on using marketing technology in introducing their products and enhancing their company's image in the market. However, consumer adoption technology of product or service continues to be a challenge for the marketer in the market. This…