Latest Communications of International Proceedings articles

19
Jul
2021

Digital Internationalization and Digital Marketing Strategies: A Case Study of a Firm’s Clothing Retail on The Netherlands Market

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Nowadays, the panorama of internationalization of companies is constantly changing and this process has become essential for a large number of companies. The internationalization strategy thus responds to the challenges of globalization and presents itself as a solution to the growing problems of companies. This…
19
Jul
2021

External Debt Stocks. An Analysis of How They Are Influenced by Sustainable Development Goals

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The external debt is a very important economic-financial indicator and, when it is analyzed and quantified as a percentage of an economy’s GNI, it constitutes a major macroeconomic result. The occurrence of economic debt determined by the need for external financial assistance is a natural…
19
Jul
2021

Food Market from The Perspective of Food Safety Standards: Case of The Regions of Central Russia

Agricultural Trends and Strategies – Regional and Global Perspectives: 37AGRI 2021
The article attempts to analyze the degree of influence of the regulatory document (the Doctrine of Food Security of the Russian Federation) on the dynamics of production of basic food products in five regions of Central Russia (Belgorod, Voronezh, Kursk, Lipetsk and Tambov regions). To…
19
Jul
2021

Digital Marketing Strategies in The Internationalization of Clothing Retail Firms: Exploitation of The French Market

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
This paper aims to become a support tool for managers in the internationalization decision-making process, as well as to help them define the best strategies to adopt in their digital internationalization process. To carry out this paper was adopted the qualitative interventionist methodology, using the…
19
Jul
2021

Contributions of Digital Marketing Strategies on New Markets Approach: An Application to The German Children’s Clothing Market

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Faced with the decision to internationalize, the digital internationalization process presents several challenges and options of choice among the many channels available to all brands. The main strategic decisions that managers have to make are the choice of priority markets. This paper aims to analyze…
19
Jul
2021

Digital Marketing and Emotional Effect of the Virtual and Augmented Reality Systems

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
This study focuses on how consumers view virtual and augmented realities as empowering present and future tenses.  We are exploring how new technologies can become the basis for a new computing platform and, ultimately, affect the emotional side of using such systems to increase sales…
19
Jul
2021

The Influence of Variable Coding on the Interpretation of the Cox Proportional Hazards Model Parameters

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Methods of duration analysis (or survival analysis, or failure-free analysis) were initially used in the analysis of the duration of human life. However, due to their versatility, they are increasingly used in the study of socio-economic phenomena. Nonparametric and semiparametric models are of particular importance.…
19
Jul
2021

Taxpayer Behavior Patterns of Firms and Their Classification

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Taxpayer behavior is an intensively developing area of research that ultimately seeks to improve voluntary tax compliance. Numerous studies of taxpayer behavior have substantiated the factors of impact described by the traditional model of tax behavior and have identified new behavioral and institutional factors of…
19
Jul
2021

Improvement in The Level of Satisfaction of Clients for Digitals Services

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
The paper herein serves as a theoretical study on the relation between the quality in services and clients’ satisfaction, conducted among clients in a county in regards to the digitals services, aiming to point out to the level of clients’ satisfaction, as well as to…
19
Jul
2021

Comparison of The Characteristics of Subnational Science Policy of The Countries with A Federal Structure

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The conference thesis describes and analyzes the characteristics of science policy in the administrative subjects of the countries with a federal structure and compares them with the science policy in the subjects of the Russian Federation. The obtained results allowed us to put forward the…