Digital Internationalization and Digital Marketing Strategies: A Case Study of a Firm’s Clothing Retail on The Netherlands Market
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Nowadays, the panorama of internationalization of companies is constantly changing and this process has become essential for a large number of companies. The internationalization strategy thus responds to the challenges of globalization and presents itself as a solution to the growing problems of companies. This…