Proposal of A Conceptual Model of The Customer Experience in The Experiential Leasure World Through Littérature: Attraction, Satisfaction and Loyalty
Research in Consumer Behavior and Marketing Strategies - Global Perspectives: 40MKT 2022
Pine and Gilmore (1999), founders of the concept of experiential marketing, announce a new economic era, that of experience. This era is marked by the fact that consumers are thirsty for extraordinary, intense and memorable consumption experiences (Holbrook and Hirschman 1982). On the business side,…