Creating And Promoting a Regional Tourist Product – How to Build a Competitive Advantage? An Example of The Kashubia Region in Poland
Research in Consumer Behavior and Marketing Strategies - Global Perspectives: 40MKT 2022
Tourism products shape the interaction between the tourist and the provider who functions in a specific cultural environment. The tourism products of Kashubia can be considered a classic example of the above-mentioned relations: based on the wealth of natural and anthropogenic values, they stimulate tourists…