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Olivia Doina NEGOIȚĂ, Mirona Ana Maria POPESCU, Anca Alexandra PURCĂREA, Mihai Valeriu POPESCU and Bogdan Dumitru ȚIGĂNOAIA

 University POLITEHNICA of Bucharest, Romania

Abstract

A wide range of scientific articles, as well as studies and research in the field of IT for business, highlight the significant opportunities that arise with the global spread of advanced information technologies and the cloud computing model, both in terms of the possibilities of small and medium enterprises. compete with large ones, as well as to increase the competitiveness of developing countries. Considering these records, business opportunities in Romania where most businesses are small and medium, and the economy is developing, can be significant. Thus, the authors conduct a quantitative research through an online questionnaire distributed to SMEs in Bucharest to identify digitalization trends and the adoption of new technologies. The study highlights the concepts of IT mobility, Social media, Big Data and the Cloud Computing. As a result of digitalization, it is increased process automation and operational efficiency. The majority of companies are facing a challenge when it comes to Cloud Computing solutions due to their cost, but a website to present their products and services represents a must have.

Keywords: Information Technology, SMES, Process Digitalization.
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