KNIAZ SVIATOSLAV1, HEORHIADI NELLІ1, SAI LESIA1, SHCHEBEL ANDRII2, MOROZ SVITLANA3, KALASHNYK OLENA3, SPITSYNA ANHELINA4, KYRYCHENKO OLENA5, VILHUTSKA ROKSOLANA1, PEREDALO KHRYSTYNA1, MYSKIV IRYNA1 and SHAYNER HANNA1
1Lviv Polytechnic National University, Lviv, Ukraine
2Lviv University of Business and Law, Lviv, Ukraine
3Poltava State Agrarian Academy, Poltava, Ukraine
4National Transort University, Kyiv, Ukraine
5Higher Educational Establishment of Ukoopspilka “Poltava University of Economics and Trade”, Poltava, Ukraine
The potential of the enterprise is considered as a system of opportunities to achieve development goals within the functions defined by the structure of the enterprise. In turn, the management of the enterprise potential is disclosed as a specific function of management. It is proved that it is based on a specific object of management – of the enterprise potential. It is substantiated that the management of this object is carried out by the heads of the enterprise using management methods and technologies, the selection and application of which is carried out within the general management functions (planning, organizing, motivating, controlling and regulating). Since the potential of the enterprise is a complex object of management, which includes production, marketing, investment and other potentials, there is a reason to believe that the goals of managing the potential of the enterprise is a complex, hierarchical system. Their implementation requires constant monitoring and regulation of the object of management.