1Faculty of Organization and Management, Silesian University of Technology, Zabrze, Poland
2AGH University of Science and Technology, Faculty of Physics and Applied Computer Science, Kraków, Poland
Volume 2020 (19),
Article ID 36148420,
Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
Abstract
We examine how the randomness of behavior and the flow of information between agents affect the formation of opinions. Our main research involves the process of opinion evolution, opinion clusters formation and studying the probability of sustaining opinion. The results show that opinion formation (clustering of opinion) is influenced by both flow of information between agents (interactions outside the closest neighbors) and randomness in adopting opinions.
Keywords: Opinion Dynamics, Social Modelling, Organization, Social Complex System, Agent-Based Model