The Effect of E-Service Quality on Customer Satisfaction, E-Trust, E-Wom and Repurchase Intention: A Study of Medium-Sized Women Clothing Brands in The Retail Sector
Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The purpose of this research is to determine the relationship between the variable quality of service and the variables electronic trust and consumer satisfaction; in addition to measuring the relationship between these last two variables with electronic word of mouth and the intention to buy…