Effect of the Perceived Value of Social Media Brand Content on Customer Satisfaction, E-Wom, Brand Loyalty and Repurchase Intention: A Study of The Energy Drink Sector
Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
In Peru, consumption of energy drinks has been increasing over the years, first in the modern channel and then in the traditional channel. With the development of the digital channel and social networks as a means of communication, the creation of valuable content by brands…