Factors That Determine the Adoption Intention of Mobile Chatbots for Customer Service: An Empirical Study from Greece
Information Systems Management Research: 41ISM 2023
Technological advances have considerably contributed to creating effective communication between businesses and customers. Based on Artificial Intelligence (AI), chatbots, which are text- or voice-based virtual assistants, promote customer interaction and service at any time, and are particularly popular among young people, who constantly use smartphones…