Factors Influencing Investment Decision of Mutual Funds and the Role of Personality Traits in Their Perception among Retail Investors in Kerala
Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
Behavioural Finance as a field has been making an effort to elucidate a litany of heuristics, prejudices, inefficiencies to make sense of price moments of financial instruments. This paper is an attempt to study the factors influencing investment decisions among retail investors in Kerala. Data…