Non-Financial Factors Influencing Customer Lifetime Value in Saudi Online Fashion E-Commerce: A Quantitative Research
Marketing, Consumer Behavior and Digital Communication: 47MKT 2026
The exponential growth of global e-commerce, particularly, in the online fashion sector, has increased the demand for customer-centric analytical frameworks. Customer lifetime value (CLV) is an important concept for identifying, evaluating, classifying, and allocating resources to customers based on the value they add to the…