Greenwashing, Health-Washing, and Food Quality Communication: A Review of Consumer Perception and Market Practices
Organizational Management and Business Sustainability: 47MGT 2026
Food communication plays an increasingly important role in shaping consumer perceptions of quality, safety, health, and sustainability. However, the growing use of environmental and health-related claims has raised concerns regarding misleading communication practices such as greenwashing and health-washing. Although these phenomena have been widely discussed,…