Latest Communications of International Proceedings articles

A Number of researches confirmed influence ON product placement in computer games on brand reception but still lacks knowledge about brand introduction by players through game modding. In June 2020, the author carried out an online survey amongst computer game players (N=1157). The survey was…

Today the use of international marketing by companies in their commercial activities is becoming a necessity. The study of international marketing is especially relevant for Russia. However, when developing foreign markets, the company cannot limit its activities to the use of classical marketing tools, since…

Considering the ongoing processes in domestic agriculture, its constant transformation should be noted. Under these conditions, an entrepreneur has to make a decision every second in his business activity. The most difficult problem is assessing the potential consequences of risks, i.e. amounts to cover unforeseen…

This study focuses on analysing the effects of social media on small natural dermo-cosmetic brands. Moreover, the research takes into consideration the possible implications of social proof strategy when it comes to consumers’ purchasing patterns. In other words, this study aims to assess whether or…

In the context of the global economic crisis caused by the pandemic and as a result of this increased competition for each company, the task of maintaining and increasing its own competitiveness comes to the fore. The market situation largely depends on the state and…

The international program is now very quickly covering its capabilities to introduce its banks, including in the Russian markets, and this can no longer be rebuffed. Because it is very convenient for users of their services, due to the fact that the range of services…

The Chinese government has a great influence on the activities of national companies, regulating their activities. In the foreign and domestic markets, the PRC government provides preferential terms and provides all-round support to Chinese companies in their competition with Western corporations in gaining and maintaining…

Aim / Purpose – The purpose of the paper is to identify and evaluate the quality six capitals disclosures in integrated reports published by Polish companies. The article uses the results of literature studies on the subject, the results of previous research, and observations of…

The effects of global climate change are already being felt on all continents, both ecologically and economically. The need to reduce the pressure on nature, slow down climate change and move to a sustainable way of obtaining energy from renewable sources is now being discussed…

The warehouse space market in Poland has been growing more and more rapidly, with an average of 15% of new warehouse space added each year. The market, due to lower costs of labor and improved road infrastructure, has become very important. As a result, business…