Perceptions of The Characteristics and Functions of Food Product Packaging in The Light of the COVID-19 Pandemic – Selected Aspects
Marketing Strategies in the Face of COVID-19 Pandemic: COVID37MKT 2021
Product packaging plays a key role in marketing communication by initiating and establishing contact with consumers. Getting to know customer attitudes and needs, including in terms of food products, is very important, especially now, during the pandemic, which has established new consumption trends, and has…