Latest Communications of International Proceedings articles

20
Dec
2021

Trends in the Use of New Technologies of Marketing Communication in Culture Industry

Digital Marketing & Consumer Engagement: 38eMKT 2021
The creative economy is one of the sectors of economic policy that is a driving force for socio-economic development. The creative economy is the link between culture, technology, the economy, and the social environment. It focuses on service products with creative content and cultural value.…
20
Dec
2021

The Use of Electricity by Young Adults in Poland and Their Other Pro-environmental Behaviours – Case Study of the AGH Faculty of Management

Green Economy, Sustainability and Environmental Policy: 38ENV 2021
The purpose of this article is to describe selected behaviors of young adults studying at AGH UST in the area of their use of electricity, water, waste segregation and decisions related to the choice of employer and to examine whether there are dependencies between them.…
20
Dec
2021

Stability of the Institutional System in the Light of the Path Dependence Concept – Survey Results

Economic Policy, Development & Public Finance: 38ECO 2021
Within the concept of path dependence, some processes can be described as subordinate to their history, i.e., their development depends on their historical formation. Thus, a given process develops according to various development paths, which may lead to the achievement of various states of equilibrium.…
20
Dec
2021

Corporate Rebranding in the Banking Industry in the Shadow of Unfair Terms in Swiss Franc Loans: The Case Study of Mbank S.A

Modern Marketing, Brand Perception and Consumer Insights: 38MKT 2021
Purpose: The aim of this paper is to analyze the motives, strategy, process and results of corporate rebranding of a company representing banking industry in a view of a few years’ perspective in the context of a long-lasting class action lawsuit. Moreover, the paper presents…
20
Dec
2021

Study on the Effects of the COVID-19 Pandemic on Romanian Businesses

Economic Impact of COVID-19 Pandemic on Countries Around the World: COVID38ECO 2021
The COVID-19 Pandemic caused significant disruptions to the economy and people's lives. The last two years have been a difficult period for many companies, as social isolation measures have influenced their economic position. Also, staying in the market has been a real challenge for most…
20
Dec
2021

Differences between Managing Traditional Projects and Innovation Projects

Organizational Development, Business Transformation, and Smart Management: 38MGT 2021
While project management and innovation management are separate and distinct disciplines, both areas have connections that merit exploration. The scope of this study is to clarify the differences between managing traditional projects and managing innovation projects and finding connections in both research areas using a…
20
Dec
2021

Modern State and Tendencies in Agricultural Land Use

Food Security & Sustainable Agriculture in a Changing World: 38AGRI 2021
The article offers methodological methods for diagnosing the state of agricultural land use in the Russian Federation; involving the identification of factors affecting land use. Factors aimed at improving the efficiency and rationality of land use; the main development trends, characterized by the use of…
20
Dec
2021

Does Individual Social Capital Have Any Impact on Participation In Consumer Boycotts? Research In European Countries

Economic Policy, Development & Public Finance: 38ECO 2021
The present study seeks to explain how links between people affect boycotting decisions, as boycotting involves collective action problems. Particularly, our investigation focuses on the three types of individual SC, namely bridging, bonding, and linking social capital. The analysis of country representative samples derived from…
20
Dec
2021

External Confirmations: Study of the Circularization of Third Party

Financial Management, CSR and Corporate Governance: 38FINACC 2021
The audit process culminates in issuing an opinion on the reliability of the financial statements. For this, the auditor needs to perform audit procedures that allow him to obtain sufficient and appropriate evidence, with external confirmation being one of the most relevant audit procedures in…
20
Dec
2021

Research of The Relationship Between Revenues of The World Transnational Companies And Gdp of Individual Countries

Economic Policy, Development & Public Finance: 38ECO 2021
The paper deals with researching the relationship between revenues of the world transnational companies and the GDP of the individual countries. Transnational corporations are a very important agents of globalization processes in the world, their activities are carried out around the world, and they organize…