Latest Communications of International Proceedings articles

The study presents factors influencing the integration of agriculture and the food industry in the Podkarpackie voivodeship (region of south-eastern Poland). An analysis of the state of these dependencies in 2005 and 2013 in territorial terms was made, based on data from surveys conducted among…

From the second law of thermodynamics, it is known that the capital potential is subject to spontaneous, random dissipation. This is due to the fact that the human body works like a heat engine, so according to the second law of thermodynamics it must lose…

Tourism marketing refers to the complex of strategies that specifically aim at defining projects and programs designed to ensure the development of structures and activities of a given territory, in the long term. The tourist, therefore, is the active protagonist of the selection and purchase…

Preference analysis is one of key elements in marketing researches and in economy in general. The preferences help to explain how and why consumers make their choices. There are two types of preferences – stated and revealed. Discrete choice methods allow to analyze stated preferences.…

Consumers’ purchase behaviour is presented in the literature as a very dynamic and context-dependent field. More importantly, it is still underexplored, especially in such unprecedented circumstances like the Covid-19 pandemic. Our research addresses this gap in knowledge from the perspective of the convenience stores sector.…

Purpose - The purpose of this paper is to present the most applied segmentation criteria for modern grocery retailers and to see if the precision marketing strategy for convenience stores should be changed after COVID-19 pandemic. Design/methodology/approach – The literature review is presenting the consist…

The study aims to identify characteristics related to Romania’s exports and imports of agri-food products and resulting from the trade with Bulgaria over the last thirty years. This research uses statistical data on trade at the level of the twenty-four categories of products that are…

Competitiveness is a category appreciated by economic theorists and practitioners. In the microeconomic scale, competitiveness relates mainly to enterprises which, in order to be successful on the market, must have an appropriate competitive position. Obtaining such a position is possible thanks to having the advantages…

Logistics process management may be comprehensive and it might cover all logistics processes and activities. The aim of the publication is to analyse customer service in an integrated supply chain of manufacturing and trading companies, where the integrator is a logistics operator. The main hypothesis:…

Economic competitiveness in the global agri-food value chain is one the vectors that significantly impact food production patterns and other aspects related to food security and the international agri-food trade. Consumption behaviors and foreign trade are also influenced by the specific demands expressed at global…