Latest Communications of International Proceedings articles

31
Aug
2023

Evaluation of Selected Internet Portals for Booking Accommodation by Polish Consumers: A Survey Study

Marketing between Theory and Practice: 41MKT 2023
The study aimed to identify which factors are essential when booking accommodation using online accommodation booking portals, as well as to examine how respondents evaluate the selected portals in terms of these factors. The survey was conducted in October 2022, with a group of 119…
31
Aug
2023

Networking B2B Relationships and SMEs Internationalization in Search of Competitiveness

Marketing between Theory and Practice: 41MKT 2023
The paper seeks to examine different facets of business-to-business (B2B) relationships availed by small and medium-sized enterprises (SMEs) in international contexts. The theoretical approach is meant as a preamble for further conceptual and empirical endeavors, putting forward a context-driven perspective. The literature-based overview allows bringing…
31
Aug
2023

Assessment of Environmental Aspects of Consumer Behavior from The Perspective of Gender: A survey study

Marketing between Theory and Practice: 41MKT 2023
The contribution focuses on examining consumer behavior in the context of environmental attitudes. The aim of the research was to examine gender differences in the evaluation of selected attributes of environmental aspects of consumer behavior. The data were obtained through a questionnaire survey with a…
31
Aug
2023

The Role of Augmented Reality in The Online Shopping Experience: How Can Clothing Brands Use Mobile Augmented Reality Applications to Offer a More Immersive Shopping Experience to Their Customers?.

Marketing between Theory and Practice: 41MKT 2023
This study aims to explore the potential of augmented reality (AR) in enhancing the online shopping experience for customers of clothing brands. It investigates the effective utilization of mobile AR applications by clothing brands to offer a more immersive and interactive shopping experience. This research…
31
Aug
2023

The Organizational Culture Role and VOD Interaction for the Improvement of Company Competitive Advantage in Management Perspective

Management in Modern Organizations - Theory and Practice: 41MGT 2023
This study aims to prove the role of Organizational Culture (OCR) and Value Oriented Development (VOD) interaction on Company Competitive Advantage (CCA) from a management perspective.  This research used a quantitative study with survey instruments. The survey was conducted by 433 officials at the strategic…
31
Aug
2023

Assessment of the Quality of Maritime Transport Services between Poland and Sweden from the Perspective of Passengers – Research Project

Management in Modern Organizations - Theory and Practice: 41MGT 2023
The objective of this article is to outline research plans for assessing the quality of services provided on ferries transporting passengers between Poland and Sweden. The article details the research design, which involves conducting a diagnostic survey in the form of a questionnaire. The questionnaire…
31
Aug
2023

The Development of Urban Logistics in Public Transport Systems in The Light of the COVID-19 Pandemic – The Case of Poland

Management in Modern Organizations - Theory and Practice: 41MGT 2023
Highly urbanized cities are important engines of the economy, being places of meeting, creativity and innovation, and centers of services provided to their surrounding areas. Due to their population density, cities have the potential to save energy and transform towards a low-carbon economy. Cities are…
31
Aug
2023

Sustainable Human Resource Management as A Tool to Build Sustainability

Management in Modern Organizations - Theory and Practice: 41MGT 2023
This short article aims to prove that there is a need to study sustainable human resource management (HRM). We state that sustainable HRM is necessary to achieve sustainability at the global level. We also show that, despite the development of research on sustainable HRM, this concept…
31
Aug
2023

Sensory Analysis and Food Safety, Role in The Marketing of Innovative Foods – Cheeses Fortified with Algae

Management in Modern Organizations - Theory and Practice: 41MGT 2023
A continuous challenge in recent years has been the study of algae - plant organisms with nutritional value and extremely valuable chemical content. This paper seeks to highlight the contribution   of   sensory  analysis   combined   with   food  safety  in  the   consumption   of   cheesefortified with algae. Quality…
31
Aug
2023

Good Recruitment Process Contributes to Happy and Satisfied Employees – A Study with Reference to A Public Enterprise in Visakhapatnam, Andhra Pradesh, India

Management in Modern Organizations - Theory and Practice: 41MGT 2023
Do not hire a man who does your work for money, but him who does it for the love of it. “ – This is the central theme of the research paper. The research was carried out to test whether there is a significant relationship…