Latest Communications of International Proceedings articles

According to the market evolution, the biggest companies express the desire to create quality through satisfaction, while building a management of a real customer culture that use customer satisfaction inside the business model. The case study presents how the customer satisfaction level influences the developing…

The basis and a comprehensive part of the company's marketing efforts is a marketing communication. It is a strategy within a company or individual to reach the target market through various types of communication tools. Proper and effective marketing communication not only ensures the improvement…

The research targets to get information regarding the fish and fishery products consumption, preference and the factors that influence the decision to buy, in association with the socio-economic characteristics of the consumers and to make an assessment of how the availability of information related to…

Over the last decade, technological innovations and the Internet have significantly influenced global consumer markets, with investments in IoT (Internet of Things) reaching $3 billion by 2020. IoT devices, ranging from smart mattresses to fitness wearables, enhance user experiences but face challenges like perceived utility,…