The Importance of Communicating your COVID-19 Health and Safety Measures: A Marketing Experiment on Hotel Bookings using Eye-tracking
Tourism Marketing and Hospitality Innovation: 38TourismMKT 2021
The COVID-19 pandemic altered customers’ evaluations of tourism and hospitality products and services, especially in terms of hygienic requirements. This pandemic created a new and fundamental dimension in the process of evaluating tourism products, namely the health security. During these challenging times, every business involved…