Latest Communications of International Proceedings articles

The purpose of this article is to present an innovative model for direct customer profiling AAET (Ask, Answer, Earn, Transform), based on the principle of direct and transparent exchange of value, i.e. marketing information for micropayments. In contrast to the currently dominant indirect model, associated…

The explosive growth of generative artificial intelligence (Gen AI) is reshaping social‑media workflows, yet its concrete contribution to professional content practice remains underexplored. To address this gap, we conducted semi‑structured online interviews in February 2025 with 14 social‑media specialists from event management, IT, marketing, graphic design, and…

The article addresses the topic of the mediatization of politics in Poland and the growing role of social media in politicians' communication strategies. This study focuses on the analysis of the role of mediatization in Polish political life, with particular emphasis on the importance of…

Consumer trust remains a critical factor in the growth of the organic food market, especially in the emerging markets where cynicism still prevails regarding products’ certification, authenticity, and traceability. This study, focussing on Morocco, explores how product certification, supply-chain transparency, and digital innovation can be…

The increasing influence of online reviews on consumer choices in the hospitality sector has made sentiment analysis a valuable tool for assessing service quality. Although many studies have addressed service quality in tourism, few have focused on the systematic use of Natural Language Processing (NLP)…

The accelerating pace of the green transition and the urgent need for energy security across Europe have increased interest in energy-related research. In Poland, these challenges are particularly pressing due to  the country’s heavy reliance on fossil fuels and the resulting vulnerability of the energy…

Energy management is a key issue for energy security and policy in meeting the electricity demand in small tourist settlements, especially those located in locations that do not guarantee stable and sufficient energy supply from the power grid and renewable energy sources with energy storage.…

The change of the EU electricity sector towards sustainability and decarbonisation has become a key building block of EU climate policy, as well as of the energy plans of member states. While the growth of renewable energy sources (RES) is acknowledged as a major prerequisite…

In view of the growing needs for climate protection and practical and ecological energy sources, research and use of biomass are gaining special application. The application with the use of devices is the cultivation of Miscanthus sinensis giganteus using ash from municipal sewage sludge devices…

Poland’s transition towards a low-emission electricity system constitutes a central element of national climate policy and EU decarbonisation objectives. While wind and photovoltaic energy have expanded rapidly, the role of biomass—essential for system stability and the circular use of resources—remains insufficiently examined in empirical analyses.…