Latest Communications of International Proceedings articles

This research delves into the post-COVID evolution of sustainable tourism in Porto and North of Portugal, aiming to shed light on critical aspects for industry stakeholders and researchers. The motive behind this study lies in the imperative to understand the shifts in tourism dynamics and…

In today's era of rapid technological change and increasing competition in the tourism industry, historic hotels have become unique destinations for discerning guests. Their unique charm and cultural heritage have attracted the attention of tourists from all over the world. However, despite their historicity, these…

The impact of innovation on the promotion of hotels in historic objects is a topic that is gaining importance in the current context of tourism and the hotel industry. Historic objects with their rich cultural and architectural value present unique opportunities but also challenges for…

Luxury is a subjective concept, interpreted through the prism of many, often very personal variables. Luxury products satisfy higher needs, their acquisition is motivated by the desire to manifest high social status, to provide pleasure, not to eliminate discomfort as is often the case with…

Trust was extensively researched, however often found to be a weak variable in explaining the variance in intention to buy organic products. This could be due to the fact that trust is mostly investigated as general trust incorporating different sources of trust into one variable.…

This exploratory research is interested in understanding the Soukinage (shopping) practices and motivations of Moroccans, who, despite the arrival in force of modern distribution, have remained attached to traditional trade. By taking the case of traditional trade in the old medina of Fez, we have…

Achievements in the field of Renewable Energy Sources (RES) have revolutionized the traditional and centralized energy model into a modern and decentralized one, utilizing existing energy infrastructure. Photovoltaic modules have become a popular source of emission-free and renewable energy. The prospects for the future of…

The motivation for conducting a study on the valuation of projects in the development phase using a modified option method was the need to test the prevailing view in the literature that the cash flows that a project would generate during the operating period are…

In the rapidly evolving landscape of digital marketing, the integration of AI technology has paved the way for innovative approaches, notably in the realm of AI-generated product photography. This paper presents a detailed examination of the impact of AI-generated background images in perfume marketing campaigns,…

The use of modern technologies in marketing is characteristic of fast-changing industries and big innovative companies. However, the situation changed during the pandemic crisis when companies had to deal with a high-velocity environment. We could observe, that modern technologies were used in marketing also by…