Latest Communications of International Proceedings articles

19
Aug
2026

The Strategic Role of After-Sales Service in Shaping Corporate Image and Customer Loyalty: Evidence from a Consumer Electronics Case Study

Marketing, Consumer Behavior and Digital Communication: 47MKT 2026
In the rapidly evolving consumer electronics industry, the post-transaction phase is critical, transforming after-sales service from a purely operational function into a vital strategic asset for corporate reputation. However, existing strategic management frameworks often fail to integrate service recovery and customer experience perspectives, leaving a…
19
Aug
2026

Factors Influencing the Increase in Consumption of Unprocessed and Minimally Processed Plant-Based Foods: An Empirical Research in Poland

Marketing, Consumer Behavior and Digital Communication: 47MKT 2026
The market for minimally processed foods in Poland is relatively unknown. The reason for addressing this topic is the need to understand the motives that could drive increased consumption of packaged plant-based UMPFs among individual buyers in Poland, which is essential for businesses seeking to…
18
Aug
2026

Perception of SMEs in the Northern Zone of Lima on the Use of Artificial Intelligence in Digital Marketing

Digital Technologies, AI and Organizational Innovation: 47ISM 2026
Increasing digitalization has led to a rise in the use of artificial intelligence (AI) within the field of digital marketing; however, its implementation in micro and small enterprises (MSEs) is still limited, particularly in the northern zone of Lima. The motivation for this research is…
17
Aug
2026

The Effectiveness of Whistleblowing in Reducing Corruption: The Case of EU and Poland

Public Governance and Sustainable Development: 47PublicAdm 2026
The aim of this publication is to assess the use of whistleblowing as a tool for reporting corrupt practices in selected Polish businesses entities. In addition, an analysis was carried out of the Corruption Perceptions Index in European Union member states in order to identify…
17
Aug
2026

The Impact of Marginalizing The Military Function of Seaports on The Development of Offshore Wind Energy in The South Baltic Region

Public Governance and Sustainable Development: 47PublicAdm 2026
In an era of geopolitical threats, the Baltic Sea is becoming an increasingly important maritime area in the growing energy conflict of the modern world. This is primarily due to the increasing number of vessels with difficult identification, which pose a real threat related to…
17
Aug
2026

Evolution of Funding Models for Intangible Cultural Heritage: The Case of the St. Mary’s Trumpet Call in Kraków

Public Governance and Sustainable Development: 47PublicAdm 2026
This paper analyzes the long-term evolution of funding models for the St. Mary's Trumpet Call in Kraków from the 14th century to the present. While numerous studies highlight the benefits of cultural heritage, less attention is paid to the financial mechanisms required for its preservation.…
17
Aug
2026

Composite Assessment of Innovative Development In Water and Wastewater Enterprises: Digitalization And Climate Neutrality Drivers

Public Governance and Sustainable Development: 47PublicAdm 2026
This paper builds on the author’s earlier work (Moroz, 2024) and extends the integral indicator of innovative development for water and wastewater enterprises. The extension responds to three challenges now facing the sector: rapid digitalisation, the EU’s push towards climate neutrality and tighter regulation. The…
17
Aug
2026

Understanding Visitor Perceptions in Multisensory Wine Tourism – A Sociodemographic Analysis in Portugal

Hospitality and Tourism Innovation: 47Tourism 2026
Wine tourism has emerged as a key segment of experiential tourism, where multisensory engagement plays a central role in shaping visitor experiences. Despite its growing relevance, existing research has largely focused on motivations, destination development, and economic impacts, overlooking how different sociodemographic groups perceive these…
17
Aug
2026

Market Trends in Experience-Based Tourism: The Growth of Sharing Economy Accommodation and Niche Tourism in Europe

Hospitality and Tourism Innovation: 47Tourism 2026
This study examines key market trends in experience-based tourism in Europe, focusing on the interplay between sharing economy accommodation and niche tourism. Despite extensive research on these areas, existing studies tend to analyze them separately, resulting in a limited understanding of how they jointly shape…
17
Aug
2026

Airbnb and Overtourism – The Impact of Short-Term Rentals on Urban Tourism Pressure in Rome

Hospitality and Tourism Innovation: 47Tourism 2026
In recent years, the dynamic growth of short-term rental platforms, particularly Airbnb, has become one of the key factors intensifying the phenomenon of overtourism in European historic cities. The aim of this paper is to analyze the impact of short-term rentals on urban tourism pressure…