Social Media and Their Use by Family Businesses in The Context of Brand Positioning in The Basket of Consumer Needs
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Social media are an integral part of modern society, especially in the context of the use of mobile devices. Family businesses are slowly beginning to perceive the necessity of using social media to promote and further develop their activities. Moreover, social media provide family businesses…