Latest Communications of International Proceedings articles

10
Jul
2021

Social Media and Their Use by Family Businesses in The Context of Brand Positioning in The Basket of Consumer Needs

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Social media are an integral part of modern society, especially in the context of the use of mobile devices. Family businesses are slowly beginning to perceive the necessity of using social media to promote and further develop their activities. Moreover, social media provide family businesses…
10
Jul
2021

Renewable Energy Sources in the EU Countries in the Concept of Sustainable Development in the Light of Statistical Multivariate Analysis

Challenges in Energy Sector - Innovation, Sustainability, and Integration: 37NRG 2021
The increase in energy consumption in European countries causes an increase in greenhouse gas emissions to the atmosphere. Sustainable energy management is undoubtedly associated with the increased use of renewable energy sources ensuring energy security, diversification of energy supplies, supporting and improving the quality of…
10
Jul
2021

Innovative Approaches to Non-Standard Forms of Employment: Experience of Volunteers Recruiting

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The article, based on the study of the world literary heritage, shows an analysis of innovative approaches to non-standard forms of employment on the example of the experience of public administration in the use of non-standard forms of employment, volunteering. On the example of the…
10
Jul
2021

Ecological Requirements In Financing Selected Power Plants In Poland

Challenges in Energy Sector - Innovation, Sustainability, and Integration: 37NRG 2021
The paper attempts to identify financial categories related to the implementation of projects aimed at attaining ecological standards. The basic ecological standards applicable to power plants are: emission reduction, specific level of energy produced from renewable sources, obtaining appropriate ecological efficiency. The report uses the…
10
Jul
2021

Towards an Evolutionary Teal Organization: The Case of an E-Marketing Agency

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
The concept of the Teal organization, although very controversial and challenging, inspired many organizations throughout the world to verify the methods of human resource management and adopt completely different set of management principles and practices. The purpose of this paper is to provide more insights…
10
Jul
2021

Green Energy in the CEE-4: Milestones and Achievements

Challenges in Energy Sector - Innovation, Sustainability, and Integration: 37NRG 2021
Given the current European legal framework and the Green Deal implications for all the EU Member States, this paper proposes a comparative analysis regarding the progress of renewable energy sources (RES) in the CEE-4 countries (Czech Republic, Hungary, Poland and Romania). Our analysis aims to…
10
Jul
2021

Brand Posts Characteristics, Reactions and Engagement on Facebook of Greek e-Shops Brand Pages

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Social Networking Sites (SNSs) have greatly changed e-commerce by creating a new dimension in online buying and selling procedures, as e-shops use them to communicate with consumers, strengthening brand awareness and brand loyalty. In this paper, we investigate the characteristics of posts that increase engagement…
10
Jul
2021

An Application of Ant Algorithm for Routing Optimization Problem

Innovations in Artificial Intelligence, Machine Learning and Intelligent Systems: 37AI 2021
The paper describes the ant algorithm based on the simulation of the behavior of ants looking for the shortest route. This algorithm is one of the Swarm Intelligence (SI) algorithms used in the field of artificial intelligence. This approach was used to determine the optimal…
10
Jul
2021

Lessons Learnt from Risk Communication Strategies Implemented During COVID-19 Pandemic: A Scoping Review and SWOT Analysis

Impact of COVID-19 Pandemic on Organizational Management and Human Resources Practices: COVID37MGT 2021
Exploring efforts for communicating risk specifically tailored to COVID-19 global epidemic could facilitate the identification of program priorities and key implementation constructs most likely associated with positive outcomes. We aimed to identify key considerations and lessons learnt from communicating risk during COVID-19 pandemic through a…
10
Jul
2021

Exploring Drivers and Barriers of Fossil Fuel Subsidy Reforms in Developing Countries: A Literature Review

Challenges in Energy Sector - Innovation, Sustainability, and Integration: 37NRG 2021
While all the countries around the world agree to the urgency of eliminating fossil fuel subsidy reforms due to the rising awareness of their environmental, economic, and social effects, the magnitude of fossil fuel subsidies remains substantially high. Efforts of reforms of fossil fuel subsidies…