Latest Communications of International Proceedings articles

26
Jul
2021

Managing Performance: Digitalization as Strategy

Digitalization and Technological Innovations Across Industries: 37ISM 2021
The performance subject is an actual one, which has attracted the interest of the academic society and situates itself in the attention of the corporate representatives. Besides its complexity, managing performance is imperative in the present business constant changing environment and today’s turbulent times. Assessment…
26
Jul
2021

Sustainable Business Models and Value Co-creation by Stakeholders: The Potential of social media

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Many companies are now striving to conduct their business in accordance with the principles of sustainable development. The value they offer typically integrates three basic dimensions, namely: economic, social, and environmental one. Thanks to social media, it is possible to involve a wide range of…
26
Jul
2021

An Overview of Aspects of Sustainability in The Business Environment

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The article provides an overview of approaches to solving sustainability in business practice. Communication of companies with customers and perceived parameters of communicated values. The attitude of companies to the problem is changing due to a change in customer behaviour. Businesses perceive the importance of…
26
Jul
2021

Improving Community Welfare of SMEs Through Learning Community

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Learning has a strategic role in creation, acquisition and development of organizational knowledge so as to encourage innovation behavior. The power of knowledge creation can be the key to achieving a sustainable competitive advantage in the face of change. This study aims to develop a…
25
Jul
2021

International Brands on The Local Market – Consumer Purchase Decisions

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The aim of the study was to determine consumer preferences in terms of purchasing cola-flavored carbonated drinks by conducting a thorough analysis of the respondents’ behavior. The study comprised 60 adult respondents: 27 women (45%) and 33 men (55%). The selection of the study sample…
25
Jul
2021

The Role of Organoleptic Tests in Introducing Innovations on The Example of Solutions from The Light Industry Sector

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The article presents the results of the sensory research on subjective impressions related to scents of the following essential oils: cinnamon, eucalyptus, manuka, oregano and thyme as well as the desirability of their scents. These substances, due to their antiseptic effects, were proposed in the…
25
Jul
2021

Child Sexual Abuse and Media Reporting: Perception of Workers of Non-Governmental Organizations in Lagos State, Nigeria

Social Media Dynamics - Communication Strategies, Challenges and Societal Impact: 37COMM 2021
Background: Child sexual abuse (CSA) refers to the sexual abuse of children which is a prevalent problem in the world with serious consequences for CSA victims. The workers of non-governmental organizations and the social workers have the major roles of handling cases of child sexual…
25
Jul
2021

“The Queen’s Gambit” as a Contributor to the Repositioning of Chess: What are the Marketing Implications?

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
"The Queen's Gambit" is a 7-episode Netflix movie that met great success Worldwide. Beth Harmon, the protagonist of the film, is a fictitious young chess player who has managed to become a chess champion despite several difficulties faced during her life. "The Queen's Gambit" stimulated…
25
Jul
2021

Malaysia-Japan Collaboration Strategy for Defence Manufacturing: A Conceptual Study Based on the RBV Theory

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Defence spending is a significant item of public expenditure in most countries and the financing of defence is a major topic of academic and political debate. Initiatives are necessary to enhance the collaboration in transnational defence manufacturing industries through alliance formation that can make important…
25
Jul
2021

Remote Work Satisfaction of University Academics. Case Study of Poland: Part 1 – Theoretical Considerations

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The aim of the study was to identify factors important from the point of view of remote work satisfaction of academic staff. The study involved a group of sixteen full-time research and teaching staff from state universities, who due to solutions introduced in their workplaces…