Latest Communications of International Proceedings articles

Taking into account the fact that energy is crucial for the development of human civilization, we can argue that electricity, represents today an indispensable basis for the material and social activities as well as living standards. The above mentioned induces the existence of interconnection between…

We live in a digital age, where education goes hand in hand with technology on its way to providing us with the means to access it. The following study aims to demonstrate the usefulness of digital tools in the knowledge environment. For the research, databases…

 The chosen paper mainly investigates the economic capacity of conventional and alternative energy resources in the example of oil, natural gas, and electricity in Azerbaijan. Ensuring a well-supplied energy infrastructure for energy and other alternative energy resources in Azerbaijan, both in the form of oil…

The What prompted the author to explore this subject is the persistent phenomenon of heat energy poverty in households remaining at a fairly high level, in Poland, other more or less developed countries in Europe, as well as all over the world. There are three…

In times of deteriorating economic conditions, continuous reduction of interest rates by commercial banks, as well as continuous reduction of the purchasing power of money, the need to look for alternative forms of saving and increasing capital increases. Investments are one of the ways to…

Consumers’ purchase behaviour is presented in the literature as a very dynamic and context-dependent field. More importantly, it is still underexplored, especially in such unprecedented circumstances like the Covid-19 pandemic. Our research addresses this gap in knowledge from the perspective of the convenience stores sector.…

Purpose - The purpose of this paper is to present the most applied segmentation criteria for modern grocery retailers and to see if the precision marketing strategy for convenience stores should be changed after COVID-19 pandemic. Design/methodology/approach – The literature review is presenting the consist…

Product packaging plays a key role in marketing communication by initiating and establishing contact with consumers. Getting to know customer attitudes and needs, including in terms of food products, is very important, especially now, during the pandemic, which has established new consumption trends, and has…

Today, there is a growing use of digital media and ICTs, which can result in interacting by customers more and more complexly with stakeholders of the purchasing process and contributing to the appearance of specific risks. This is particularly important in the COVID-19 pandemic, when…

A new level of processing data into information becomes the base of formation of the organizations with new and specific characteristics. At that, the amount of data available for use grows at an exponential rate. Data preservation as such is not revolutionary but new methods…