“The Queen’s Gambit” as a Contributor to the Repositioning of Chess: What are the Marketing Implications?
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
"The Queen's Gambit" is a 7-episode Netflix movie that met great success Worldwide. Beth Harmon, the protagonist of the film, is a fictitious young chess player who has managed to become a chess champion despite several difficulties faced during her life. "The Queen's Gambit" stimulated…