Latest Communications of International Proceedings articles

The consumer perception of food-and-drink products is an important source of basic pleasure, using our human senses and it is very important to consider how the senses influence our perception. Certification is designedby food business operators in order to give confidence to the public in…

Monotowns are a widespread phenomenon in the world. They actively evolve, when a country undergoes a certain period of development, i.e. dynamic process of industrialization, exploitation of significant volumes of mineral resources (‘a town near the field’). After the peak of their development in all…

The location of yacht ports in the cross-border area of ​​the West Pomeranian Voivodeship makes them a component of the region's brand. The surroundings of unique nature act as a magnet for Polish and foreign sailors, attracting more and more of them each year. Therefore,…

The existing support system for the single-industry towns includes various aspects. Aspects are monitoring the implementation of integrated investment projects. Targeted support measures are transformed with changes in the external environment. For the effectiveness of their application in the development of single-industry towns, a number…

The COVID-19 pandemics has raised attention to the importance of managing risks companies are exposed to adequately. Enterprise Risk Management (ERM) is a contemporary strategic approach to risk management, aimed at achieving strategic goals, increasing shareholder value and corporate resilience. Some of the basic practices…

The paper includes study results relating to the overall funding of national parks in the years 2012-1018. It presents the revenue structure of national parks, indicating the significant role of targeted subsidy to cover current operations and revenues from economic activity. The functioning of national…

Positive psychology is a new field of science in this modern era that can be characterized by the science of positive subjective experiences, positive personality traits and positive organizations that ensure people's quality of life and well-being.  In today's world, positive psychology has expanded its…

This paper is a part of an ongoing series of papers, remaining a work in progress. The purpose of this article is to increase the interest of students of higher education institutions of the Republic of Kazakhstan in learning through the use of neuromarketing tools.…

This study advances the conceptualization and operationalization of customer engagement (CE) as the object of marketing management. Past scholarship has only partially addressed the dimensionality of CE behaviour and the need of the holistic approach to the variety of CE manifestations in profitable CE management.…

The purpose of the current study is to examine the direct and indirect effects of Corporate Social Responsibility (CSR) activities undertaken by banks on consumer loyalty. Increasingly often, banks struggle to retain customers who are loyal to two or more brands.  CSR is an increasingly…