The Role of Gender in Evaluation of Start-Up Pitches: A Literature Review
Startups and Digital Markets: 45DigECO 2025
Attracting early-stage investors is a vitally important part of developing a start-up. An early stage of this process, that can be described as a screening mechanism, is pitching. While the assessment of the business prospects based on pitches is partly involves analysing their factual content,…