The postmodern consumer and connected objects: Theoretical framework and proposal for a conceptual model
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Over the last decade, technological innovations and the Internet have significantly influenced global consumer markets, with investments in IoT (Internet of Things) reaching $3 billion by 2020. IoT devices, ranging from smart mattresses to fitness wearables, enhance user experiences but face challenges like perceived utility,…