Latest Communications of International Proceedings articles

Purpose: The aim of this paper is to examine the relationship between corporate rebranding strategies and companies’ financial performance. Methodology: The sample comprised of 121 joint-stock companies listed on Warsaw Stock Exchange Main Market and New Connect in Poland. The multiple regression was conducted first…

The article discusses an approach to the creation of new chemical industries in the field of polymer materials. An assessment of the stages of the formation of polymer industries is provided and a three-dimensional model of the conditions for their creation is developed.

Nowadays, Food and Beverage (F&B) sector are more focused on using marketing technology in introducing their products and enhancing their company's image in the market. However, consumer adoption technology of product or service continues to be a challenge for the marketer in the market. This…

Contrary to the trends in Industry 4.0 toward technology and dehumanization, technological advancement and innovation best practices. Industry 5.0 will bend back toward the service of humanity. At workplaces, this industrial revolution will place greater importance on human intelligence than ever. The fifth industrial revolution brings in…

The main goal of the research is to empirically investigate the determinants of income inequality in the European Union countries in 2005-2018. Complementary goal is to verify their impact on income inequality in the distinguished subgroups of countries. The research was conducted for twenty-six of…

The break bulk cargo system involves the transport of independent consignments using grouped means of transport. The cargo is not divided up during reloading. Its content can be dimensioned and weighed. Separate consignors are handled in the course of one transport task. Planning the transport…

The issue of safety management in bathing areas should be considered as a multifactorial phenomenon. Important for ensuring the safety of people staying in bathing areas is to provide rescue protection in the form of services and entities whose task is to undertake rescue and…

In the literature term „innovativeness” in the context of enterprises is identified with a key success factor that determines the competitive advantage of enterprises on the market. At the same time, however, for various reasons, this activity involves considerable risk, which is also often perceived…

User experience is the most important part of any website. In the past, users of multimedia content were saturated with a generic offer, and today they expect customized content. Artificial intelligence (AI) provides opportunities to serve up the right advertising content at the right time…

Despite the push for digital innovation, a matter that promotes public value, through efficient electronic dissemination of information, events from developing countries seem to indicate that, public value still remain a scenario which is yet to become a reality, particularly in local government. This paper…