Latest Communications of International Proceedings articles

The brand and its value is currently a much-discussed topic and a naturally important aspect among companies, traders, entrepreneurs, executives and also startups. A strong brand has significant advantages in any area of ​​business. In the following article, we theoretically define the term brand, brand…

During the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee in Poland. A new tax-related burden imposed on businesses…

In this article i present a pedagogical experiment that by applying a questionnaire on the managers of the educational units, we aimed to highlight the components of the image of the educational institution that they coordinate; how he achieves the image of the institution; how…

In the paper we analyse how the earners age affects the level of households income inequality in West-EU countries. Therefore, in the study we focus on various subgroups of household distinguished on the age of the household head. The main research objective of the article…

The challenges of the current life conditions interfere with all aspects of university tuition. These make educators focus on their skills and abilities while providing training to the students, where master courses stand apart due to the special students’ needs. Teaching a foreign language to…

Background: The development of technologies and tools used in logistics 4.0 requires checking their impact on the sustainable development of enterprises and economies. Only experts with knowledge and experience in both fields can answer this question. Methods: The delphi method was used. In the analysis…

The aim of the paper is to present the cybersecurity risk management process as a foundation for reducing digital crime and strengthening the security of infrastructure and processes implemented by operators of key services. The work presents the concept of risk, cyberspace, and the risk…

As a basic principle for understanding and predicting the operation of a system, the modeling process is, without a doubt, a technique that helps to develop any phenomenon. A concept almost never used in university marketing is marketing modeling. The need for this process stems…

Nowadays, it can be stated that business intelligence (BI) has become one of the trends that companies are adopting to make optimal decisions. Very few companies choose to implement BI because they usually have no knowledge to get started in that area. In such context,…

There are phenomena on the real estate market that are difficult to analyse individually. In order to comprehensively analyse and monitor phenomena in this market, extensive databases are required (Mrsic, Jerkovic, & Balkovic, 2020). In Poland, banks have a database that they use for the…