Consumer Animosity and Boycott Dynamics in Emerging Markets: Quantitative Research from Egypt
Customer Loyalty, Behavior, and Market Influences: 44MKT 2024
This study investigates the influence of consumer animosity and attitudes on boycott intentions within the Egyptian context, where socio-political factors significantly shape consumer behavior. Given the rise of political tensions, understanding the psychological and behavioral mechanisms that drive consumer boycotts is critical. While previous research…