Latest Communications of International Proceedings articles

Social networks change the way how companies realize their marketing activities. Potential customers become part of companies' marketing activities instead of just being passive participants. The ability to actively involve customers thus becomes a critical factor in the success of marketing activities. The study aims…

The main competitive advantage of the world economy at the present stage is the ability to reduce costs in the competitive struggle of the world market participants. For the most accurate cost management, calculation is necessary, which, according to the hypothesis of the study, is…

Modern companies intend to implement and communicate sustainable business practices. Moreover, marketing communications aim to attract attention of target audiences through differentiation. At the same time, philosophy of Land Art movement and high visibility of its artworks have a great potential to be appealing to…

The automotive industry sets new standards not only for quality management (ISO/TS 16949:2016) but it also inspires to search for effective production methods such as lean production, agile production and tools supporting their management processes in a global car supply chain. One of such tools…

This study aims to examine the factors influencing employees’ whistle blowing practices. Specifically, this study examines the effect of job satisfaction, fair treatment and cooperativeness among the employees in the public listed companies. This study utilizes the Miceli-Near-Dworkin model that discusses on the characteristics of…

The article deals with the problems of the contemporary, new globalization of the 21st century and presents the results of own research on the sense of security in the local dimension. The active participation of local communities in these processes are an important element in…

Uncertainty, fast change, volatility, market competition and technology advancement are the keywords of the last decade. This paper highlights the main elements of a doctoral research regarding the relationship between organizational innovation processes and the agile methodology. Organizations are faced with continuous change and are…

This study provides the indispensable facts about the importance of the performance measurement for the organisation. Therefore, this paper will analyse one of the performance measurement tools – KPIs, by providing the theoretical details. After that, the strategy formed by the company to manage the…

The paper considers the problem of studying and assessing the quality of the company's marketing information. The main objective of the research is to adjust and apply the method of quantifying quality, i.e., the method of averaged quality traits, to compute the indicator of marketing…

The combination of the strategies of Human Resources and Marketing have originated a new tendency called Employer Branding or HR-branding, which has enhanced the image of many companies around the world as good employers, allowing them to attract and retain the talented personnel that each…