Marketing Strategy of Organizations of Consumer Cooperation Based on the Formation of the Marketing Information System as the Foundation for Ensuring Their Competitiveness
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The purpose of this article is to develop recommendations for implementing the marketing strategy of organizations of consumer cooperation following the formation of the marketing information system for ensuring their competitiveness. The article discusses the essence of the organization’s marketing strategy and the main stages…