Latest Communications of International Proceedings articles

03
Dec
2020

Stakeholders Training Strategy as a Key Factor of Project Costs Estimation

Project Management Strategies and Success Factors: 36PMGT 2020
The authors of this article took up the subject of an incorrectly planned training strategy in projects and the consequences of this phenomenon in economic and organizational practice. As the research objective, they adopted indicating the critical role of training planning in project management. Based…
03
Dec
2020

Analysis of a Construction Company’s Strategy with Allowance for Risk

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
Due to their complexity and longtermness, construction activities require a scientific approach to strategic management. To form and implement an effective strategy of a construction organization, a special place is given to the analysis of the macro environment and internal environment of a construction organization,…
03
Dec
2020

Employee Rotation as a Contemporary Management Problem

Employee Relations and Strategic Human Resource Management: 36HR 2020
This paper indicates changes in movement of employees in a selected organization as a management problem in the 21st century. The rotation in this industry was characterized. A proposal for a tool designed to counteract employee rotation was presented. An analysis of the staff shortage…
03
Dec
2020

Romania’s Regional Development by Supporting the Agricultural Sector – Irrigation System Influencing Factor

Agricultural Economics, Agri-Food Systems and Rural Development: 36AGRI 2020
The realization of a modern and extended irrigation system to irrigate larger agricultural areas is necessary due to the conditions faced by the Romanian regions in terms of weather factors but must be done in a responsible and efficient manner that will lead to a…
03
Dec
2020

Theoretical Aspects of Financial Support of Agricultural Enterprises in the Context of Modern Conditions

Agricultural Economics, Agri-Food Systems and Rural Development: 36AGRI 2020
Theoretical approaches to the definition of the essence of the concept of «financial support» of an enterprise are presented, the evolution of this concept is traced. The economic content of the financial support of an agricultural enterprise is disclosed. The relationship between the category «financial…
03
Dec
2020

E-Commerce Organizations in the Global Market Place: A Systematic Review of Digital Marketing Literature

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Despite the growing prominence of e-commerce organizations and digital marketing as a branch of marketing management, there is paucity of research that attempted to describe the trends of scholarly outputs in this field of research. In addition, literature search reveal that African scholars pay little…
03
Dec
2020

The Effectiveness of ‘Travel Fair’ Social Media Marketing Activities towards Customer Response in the Airlines Industry

Social Media Marketing and Consumer Behavior: 36eMKT 2020
This study aims to analyze the effectiveness of using Social Media Marketing Activities (SMMA) on brand equity and customer response in the aviation industry. The survey was conducted on 173 respondents who knew the ad of the travel fair program through social media and had…
03
Dec
2020

The InsurTech/FinTech and the Services Marketing Nexus: A Theoretical Framework

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Financial technology is the product of technological advances on the financial side of the global economy. It has created a new and emerging form of finance in emerging companies that has posed a challenge to conventional banks. On the other hand, a fierce competitor may…
03
Dec
2020

YouTube Immersion as A Content Marketing of Experiences

Social Media Marketing and Consumer Behavior: 36eMKT 2020
This article describes YouTube as an immersive medium on a level not as much of interface operation as of communication practices driving attention engagement with the content as the main source of experiences. The operation of the service will be analysed with regard to both…
03
Dec
2020

Impact of Distance Education on The Learning of University Students, Period 2009 – 2019: A Review of The Scientific Literature

Innovations in E-Learning and Digital Education: 36eLEARN 2020
In recent years, tele-education has been catalogued thanks to the massification of the Internet as an accepted means of learning due to the acquisition of new technologies and access to large amounts of information for distance learning. The following work aims to specify the level…