Green Marketing as a Tool for Building the Corporate Reputation as a Socially Responsible Organization – Critical Approach
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Enterprises are trying to build their reputation as socially responsible organizations due to the growing environmental awareness of consumers and the pressure of other stakeholder groups on corporate social involvement. To this end, they use the concept and tools of green marketing. It turns out,…