Latest Communications of International Proceedings articles

02
Aug
2020

The postmodern consumer and connected objects: Theoretical framework and proposal for a conceptual model

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Over the last decade, technological innovations and the Internet have significantly influenced global consumer markets, with investments in IoT (Internet of Things) reaching $3 billion by 2020. IoT devices, ranging from smart mattresses to fitness wearables, enhance user experiences but face challenges like perceived utility,…
02
Aug
2020

The Spillover Effects of the Digital Economy

Challenges and Opportunities in the Digital Economy: 36DIGECO 2020
The research is aimed at identifying the specifics of spillover effects that occur in the economic system in the process of digital development, as well as developing conceptual principles for their assessment. The authors attributed the direct effect of investing in digitalization to the growth…
02
Aug
2020

The Importance of Honey Plants In Sustainable Agriculture Management

Agricultural Economics, Agri-Food Systems and Rural Development: 36AGRI 2020
The aims of this paper are to analysis potential of honey plants for an intensive beekeeping. This research on biological diversity has shown that pollination is a primary service within the ecosystem that is threatened worldwide. By harnessing the potential of honey plants, in this…